Get mobile 2014
On the 11th of November I attended a mini conference called Get Mobile in the Helix in Dublin City University.
Speaker 1: Dr Theo Lynn
The conference opened with a video although I felt the video was hard to understand and few people knew that the video had even started! Once the video ended we were greeted by Dr Theo Lynn, who was the opening speaker on the day. Dr Theo Lynn of Dublin City University gave some interesting facts about #GetMobile. Did you know 96% of Irish eighteen to thirty-fiver year olds own a smart phone with 60% of that owning an iPhone! Another astonishing fact was that the age of which you own a phone is decreasing! Researchers believe that children as young as ten will have their own smart phone in just two years!
I found Dr Lynn’s facts very interesting and they gave me an insight into how exhilarating the conference was going to be!
Speaker 2: Dr Mark Hughes
Following Dr Lynn was Dr Mark Hughes of Digifeye. Digifeye analyses the visual content in real-time. Digifeye created an app called ‘Style-Eyes’. This app allows you to take a picture of some piece of clothing and the app will try to find a match!’Digifeye revolutionizes the personal shopper experience’.Style eyes has had 100,000 downloads in just the few short months it has been available. I really enjoyed this speaker as I consider myself a small fashionista. I will definitely consider downloading this app and recommending it to my friends. Below is a video explaining more about the app.
Speaker 3: Dr Cathal Gurrin
In quick succession was Dr Cathal Gurrin of Dcu. Gurrin was wearing the up and coming Google glasses. This is Google’s first journey into wearable technology. Dr Catha Gurrin believes that Gooogle glass is the next up and coming thing! Although I myself cannot see myself wearing them.Google glass is a small piece a glass/ screen which covers the eyeball. It allows people who wear them do amazing things such as take photos when they ask the glasses to and look up stuff on the internet! The technology used in Google glass is simply astonishing although they have a bit to go with look I feel.
After Gurrin talked about Google glass he moved onto a by-product called lifelog. Personal lifelogging is using a mobile device to automatically record everything you do, hear and see! It creates a compute and accurate picture of an individual which can be viewed at a later stage. Lifelogging enables the concept of a surrogate memory. Gurrin believes that soon there will be a company who will know everything about everything. To me this is a very scary thought! I like to have my privacy and think this may intrude on that.
Speaker 4: Eoin Cruise
Next was Eoin Cruise, market lead in Microsoft mobile devices. The most shocking thing he said was that after Christmas all Nokia phones will become Microsoft phones. I felt a small tear when he said this as I always had a Nokia phone and feel a bit sentimental at this fact. Cruise explained how Microsoft have been fizzing out Nokia.
- In 2012 revitalise- Nokia made a comeback. This proved to be a success.
- In 2013 momentum- Nokia had 11.6% of the smartphone market. This is a high percentage as there is so many types and brands on the market. They released their first device within eight months and their next within twelve months.
- 2014 consolidation- Nokia and Microsoft will become unified. They believe this will increase the use and awareness of Microsoft products.
In 2014 Microsoft hope to realise a whole new range of smartphones with a good range of prices. They plan on having a phone available for as low as €60! I think this is a good business move as this will be a much cheaper option than an Apple iPhone and may persuade consumers to purchase this phone. It is also smart as some people cannot afford a current phone but with a phone for as low as sixty euro, people can’t afford not to have a smartphone. A big point Eoin Cruise made was that before Microsoft introduce a new product they are going to update their old models.
Speaker 5: Paul Davey
The next speaker was Paul Davey of IBM. IBM has been in Ireland for the last fifty years and has four thousand employees in Dublin, Cork and Galway. Davey informed us that IBM developed the first smartphone in 1994. Although the price was out of most peoples pocket. To buy and access the phone would have cost $3900! However they have now moved away from the technology side and work at the business side of these products.
One astounding technology they did create was ‘Watson’. Watson technology gets computers to think like humans with an accuracy of eighty-five percent or greater. Watson is now being used in America to help treat cancer patients. This is simply amazing technology and is put to great use. This just reinforces to me how fast our world is evolving and how much technology has developed in such a short time.
Speaker 6: Alex Meisl
Meisl opened his talk with some startling facts such as one out of there U.K adults would rather give up sex than lose their smartphone! Or more five year olds know how to use a smartphone than tie their shoelaces! When I was five I barely knew what a phone was let alone use a smartphone. Another disturbing fact is that there is more smartphones in the world than there is toothbrushes! This is both disgusting and astonishing.
Meisl is the co-founder of Sponge and has being working in digital for over twenty-five years. Sponge is a mobile agency working across Europe and the Middle East. Alex Meisl explained that;
- Sms is not dead. On average 6.5 texts are sent per day per person in the UK
- Mobile advertising is not trivial. In fact it is a bigger market than print.
- Retailers are not screwed. As long as they come up with new and innovative to market their brands.
- Mobile apps are NOT the future. eighty percent of apps get less than one thousand downloads.
Meisl went on to explain the reason why so many apps get so little downloads is because the company creates an app just for creating an app and doesn’t really put much content into it. For me I know when I download an app and the content is bad I will just delete the app. It would also differ me from downloading a future app off of them. Walmart has good app content and even better consumer engagement. I feel that this app shows great consumer awareness and gives Walmart that competitive edge over its competitors.
The key points that Alex Meisl wanted us to take away from his talk was that went creating an app don’t forget standard business principal.Content is key when making an app. Mobile makes anything a digital gateway and last but not least old technology is most definitely not dead! Below is the video of Meisl’s talk.
Overall I enjoyed the mini-conference and gained valuable insights into using mobile devices. Thank you taking the time to read my blog. Our next mini conference won’t be until the 17th of February. So until then I wish you a Merry Christmas.